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How Do Social Media Influencers and Green Knowledge Sharing on Social Media Promote Tourists’ Revisiting Behavioural Intentions? A Time-lagged Study

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Global Business Review

Published online on

Abstract

Global Business Review, Ahead of Print.
In the circular economy, the existing literature on tourism and marketing has revealed very few studies investigating how firms’ green knowledge-sharing policies drive travellers’ revisiting behavioural intention, constituting a significant gap that needs ...