Cross-cultural Perspectives on Fast-moving Consumer Goods Branding Strategy: An Analytic Hierarchy Process Approach
Published online on October 01, 2025
Abstract
Global Business Review, Ahead of Print.
The main objective of this study is to identify the key parameters guiding branding strategy formulation within the diverse landscape of the fast-moving consumer goods sector across distinct cultures. A comprehensive review was conducted, and four ...
The main objective of this study is to identify the key parameters guiding branding strategy formulation within the diverse landscape of the fast-moving consumer goods sector across distinct cultures. A comprehensive review was conducted, and four ...