Exploring Pathways to Sustainable Consumption Among Generation Z in Thailand Through a Configural Lens
Published online on February 18, 2026
Abstract
Global Business Review, Ahead of Print.
Generation Z (Gen Z), the ‘sustainability generation’, drives higher education institutions (HEIs) to adapt to evolving environmental values. Understanding (Gen Z) sustainable consumption behaviours provides insights for HEIs aiming to embed ...
Generation Z (Gen Z), the ‘sustainability generation’, drives higher education institutions (HEIs) to adapt to evolving environmental values. Understanding (Gen Z) sustainable consumption behaviours provides insights for HEIs aiming to embed ...