Modelling the Path from Servitization Enablers to Customer Centricity in the Automotive Industry: An fsQCA and ANN Analysis
Published online on March 10, 2026
Abstract
Global Business Review, Ahead of Print.
The current study utilizes the major servitization enablers, including value co-creation, service customization, technology integration and network orchestration, as the core factors influencing customer centricity in the Indian automotive service ...
The current study utilizes the major servitization enablers, including value co-creation, service customization, technology integration and network orchestration, as the core factors influencing customer centricity in the Indian automotive service ...