Determinants of Augmented Reality Adoption in Developing Economies: A Fuzzy Analytic Hierarchy Process Approach
Published online on April 03, 2026
Abstract
Global Business Review, Ahead of Print.
Augmented reality (AR) is a disruptive technology with enormous potential to accelerate digital transformation in developing economies. Although we have witnessed its rapid adoption in developed markets, AR adoption in developing countries is still at a ...
Augmented reality (AR) is a disruptive technology with enormous potential to accelerate digital transformation in developing economies. Although we have witnessed its rapid adoption in developed markets, AR adoption in developing countries is still at a ...