Augmenting the Theory of Planned Behaviour and Trust in Driving the Funder’s Intention to Donate: The Moderating Role of Herding Bias
Published online on August 09, 2023
Abstract
Global Business Review, Ahead of Print.
The current digital trend is to source funds for commercial or non-commercial purposes using online crowdfunding. In this study, we apply the theory of planned behaviour to study its effect on the funder’s intention to donate. We explore the impact of ...
The current digital trend is to source funds for commercial or non-commercial purposes using online crowdfunding. In this study, we apply the theory of planned behaviour to study its effect on the funder’s intention to donate. We explore the impact of ...