Strategies for Small Enterprises to Retain the Opportunities Created by COVID-19 for e-Marketing
Published online on September 22, 2023
Abstract
Global Business Review, Ahead of Print.
The COVID-19 pandemic impacted commerce and industry globally. While this impact was mostly negative, some rare businesses, for example, e-marketing, benefited from it as well. This study aims to identify the strategies required to retain the ...
The COVID-19 pandemic impacted commerce and industry globally. While this impact was mostly negative, some rare businesses, for example, e-marketing, benefited from it as well. This study aims to identify the strategies required to retain the ...