Cross-buying in Bancassurance Among Indian Customers: The Role of Cultural Collectivism and Key Influential Factors
Published online on June 14, 2024
Abstract
Global Business Review, Ahead of Print.
This study examines the factors influencing Indian bank customers’ decisions to purchase banking insurance. In addition to the factors concerning cross-buying intentions like trust, customer satisfaction, perceived value and image, the role of service ...
This study examines the factors influencing Indian bank customers’ decisions to purchase banking insurance. In addition to the factors concerning cross-buying intentions like trust, customer satisfaction, perceived value and image, the role of service ...