A Study on How Consumer-generated Advertising Influences the Purchase Intention of Online Consumers in C2C Marketplace
Published online on September 04, 2024
Abstract
Global Business Review, Ahead of Print.
Consumer-generated advertising (CGA) campaigns have become a pivotal online marketing tool in light of the substantial increase in smartphone usage. As a result, there is a rising recognition of the importance of studying purchase intention (PI) within ...
Consumer-generated advertising (CGA) campaigns have become a pivotal online marketing tool in light of the substantial increase in smartphone usage. As a result, there is a rising recognition of the importance of studying purchase intention (PI) within ...