Consumers’ Willingness to Pay for Healthiness, Quality and Carbon Footprint Reduction of Bagged Rice
Published online on September 09, 2022
Abstract
Global Business Review, Ahead of Print.
The purpose of this study was to investigate three attributes of bagged rice products, namely healthiness, quality and carbon footprint reduction and to elicit the willingness to pay for these attributes of bagged rice products of Thai consumers by using ...
The purpose of this study was to investigate three attributes of bagged rice products, namely healthiness, quality and carbon footprint reduction and to elicit the willingness to pay for these attributes of bagged rice products of Thai consumers by using ...