Evaluating the Impact of Coronavirus Disease-2019 Pandemic on Employer Branding, Employee Engagement and Employee Performance: A Moderation Study of Indian Information Technology Firms
Published online on September 14, 2022
Abstract
Global Business Review, Ahead of Print.
Anchored in job demands–resources (JDR) theory and event system theory, this research investigates the impact of employer branding on employee engagement and employee performance in the backdrop of the Coronavirus Disease 2019 (COVID-19) pandemic. COVID-...
Anchored in job demands–resources (JDR) theory and event system theory, this research investigates the impact of employer branding on employee engagement and employee performance in the backdrop of the Coronavirus Disease 2019 (COVID-19) pandemic. COVID-...