Is Digital Visual Isomorphism Inevitable in Successful Companies? A Comparison of the Colours Used on Global Companies’ Websites
Published online on October 28, 2022
Abstract
Global Business Review, Ahead of Print.
The aim of this study is to determine whether there is a corporate similarity between the colours used in the website design of global companies, which are at the top of the world arena, where technology carries businesses to a different dimension. In ...
The aim of this study is to determine whether there is a corporate similarity between the colours used in the website design of global companies, which are at the top of the world arena, where technology carries businesses to a different dimension. In ...