The Relationship between Social Media Influence, EWOM, and E-satisfaction of Consumers in India: A Moderated Moderated-mediation Conditional Model
Published online on November 10, 2022
Abstract
Global Business Review, Ahead of Print.
The study is aimed to explore the relationship between the social media influence on consumers and E-satisfaction (ESAT). A conceptual model is developed and tested using the data collected from 669 respondents from the southern part of India. After ...
The study is aimed to explore the relationship between the social media influence on consumers and E-satisfaction (ESAT). A conceptual model is developed and tested using the data collected from 669 respondents from the southern part of India. After ...