Investigating the Antecedents of Ecotourism and Destination Loyalty Among Vietnamese Tourists: An Expectation–Confirmation Perspective
Published online on June 29, 2023
Abstract
Global Business Review, Ahead of Print.
What makes tourists revisit a particular destination? Contemporary researchers have approached this problem through the lenses of various operant conditioning models. The current study explores the dimensions of ecotourism and destination loyalty ...
What makes tourists revisit a particular destination? Contemporary researchers have approached this problem through the lenses of various operant conditioning models. The current study explores the dimensions of ecotourism and destination loyalty ...