Do Behavioural Biases Drive Adoption of Digital Banking Services? The Moderating Role of User Type
Published online on July 05, 2023
Abstract
Global Business Review, Ahead of Print.
Digital banking services have gained increasing acceptance among individuals, but some people still resist using these services. Hence, it is empirical to understand the behaviour of individuals to examine the reasons behind acceptance or rejection of ...
Digital banking services have gained increasing acceptance among individuals, but some people still resist using these services. Hence, it is empirical to understand the behaviour of individuals to examine the reasons behind acceptance or rejection of ...