Examining Evaluation Mechanism and its Impact on Brand Perception Under Colour Transformation of a Logo
Published online on July 05, 2023
Abstract
Global Business Review, Ahead of Print.
The effectiveness of a logo in creating favourable brand perception depends on how its aesthetic and semiotic attributes are evaluated. This study examines the relationship, sequential or simultaneous, between these two evaluation parameters when a logo ...
The effectiveness of a logo in creating favourable brand perception depends on how its aesthetic and semiotic attributes are evaluated. This study examines the relationship, sequential or simultaneous, between these two evaluation parameters when a logo ...