Exploring Big Data Usage to Predict Supply Chain Effectiveness: A Moderated and Mediated Model Linkage
Published online on September 01, 2023
Abstract
Global Business Review, Ahead of Print.
This study aims to predict the direct and indirect relationship between the usage of Big Data and the effectiveness of the Supply Chain (SC). Additionally, it identifies Top Management Support (TMS) as a moderator. The data were collected through the ...
This study aims to predict the direct and indirect relationship between the usage of Big Data and the effectiveness of the Supply Chain (SC). Additionally, it identifies Top Management Support (TMS) as a moderator. The data were collected through the ...