Adventure Tourism: Behavioural Drivers to Visit and Spread Word of Mouth with Perceived Risk as Moderator
Published online on October 13, 2023
Abstract
Global Business Review, Ahead of Print.
The main purpose of this research is a study which examines the effects of involvement in adventure tourism, positive attitude towards adventure tourism, and destination image on intention to visit adventurous destinations and word-of-mouth intention by ...
The main purpose of this research is a study which examines the effects of involvement in adventure tourism, positive attitude towards adventure tourism, and destination image on intention to visit adventurous destinations and word-of-mouth intention by ...