Examining the Influence of Consumer-level Psychological Factors on Green Purchase Behaviour: Analyzing Socio-demographic Aspects Among Indian Millennials
Published online on May 06, 2024
Abstract
Global Business Review, Ahead of Print.
This study aims to examine the influence of consumer-level psychological factors like affordability, availability, awareness and apprehension on green purchase behaviour among Indian Millennials while buying fast-moving consumer goods. 651 responses were ...
This study aims to examine the influence of consumer-level psychological factors like affordability, availability, awareness and apprehension on green purchase behaviour among Indian Millennials while buying fast-moving consumer goods. 651 responses were ...