AI-driven Digital Innovation in Family-owned Businesses: Resource Orchestration, Fintech Usage and Technology Turbulence Effects
Published online on November 13, 2025
Abstract
Global Business Review, Ahead of Print.
The emergence of the COVID-19 pandemic created a need for family-owned small businesses (F-OSBs) to adopt artificial intelligence capabilities (AICs), orchestrate resources for innovation activities, and attain digital innovation performance (DIP). ...
The emergence of the COVID-19 pandemic created a need for family-owned small businesses (F-OSBs) to adopt artificial intelligence capabilities (AICs), orchestrate resources for innovation activities, and attain digital innovation performance (DIP). ...