Meta-synthesis of Influencer Marketing Research: Opportunities for Companies and Institutions
Published online on December 16, 2025
Abstract
Global Business Review, Ahead of Print.
This study aims to develop a framework of opportunities available in influencer marketing. To this end, using a meta-synthesis method, 60 studies related to influencer marketing published between January 2012 and August 2025 were evaluated. An inductive ...
This study aims to develop a framework of opportunities available in influencer marketing. To this end, using a meta-synthesis method, 60 studies related to influencer marketing published between January 2012 and August 2025 were evaluated. An inductive ...