Is Social Presence in Banking Chatbots Relevant? A Multidimensional Multi-analytic Approach
Published online on January 16, 2026
Abstract
Global Business Review, Ahead of Print.
This study draws on social presence theory, the extended technology acceptance model and the stimulus-organism-response model to examine the interplay among significant factors affecting the consumers’ behavioural intentions to adopt artificial ...
This study draws on social presence theory, the extended technology acceptance model and the stimulus-organism-response model to examine the interplay among significant factors affecting the consumers’ behavioural intentions to adopt artificial ...