Transforming Customer Experience Through Social Media Marketing and Gamification: A Pathway to Engagement and Value Co-creation
Published online on March 28, 2026
Abstract
Global Business Review, Ahead of Print.
The rapid evolution of digital technologies has made it essential for brands to understand the psychological mechanisms and evolving needs for driving customer interaction. Grounded in the Stimulus-Organism-Response (SOR) framework and Self-Determination ...
The rapid evolution of digital technologies has made it essential for brands to understand the psychological mechanisms and evolving needs for driving customer interaction. Grounded in the Stimulus-Organism-Response (SOR) framework and Self-Determination ...