Impulse Purchase Intention in an AI-mediated Retail Environment: Extending the TAM with Attitudes Towards Technology and Innovativeness
Published online on November 30, 2023
Abstract
Global Business Review, Ahead of Print.
Researchers and retailers alike need to know how customers feel about artificial intelligence (AI)-driven technologies in the light of the increasing number of retail-tech hybrids driven by AI. The current research set out to gauge interest in and ...
Researchers and retailers alike need to know how customers feel about artificial intelligence (AI)-driven technologies in the light of the increasing number of retail-tech hybrids driven by AI. The current research set out to gauge interest in and ...