Does a QR Code in the Invitation Letter Increase Participation in a Push-to-web Survey?
Field Methods: (Formerly Cultural Anthropology Methods)
Published online on November 12, 2025
Abstract
Field Methods, Ahead of Print.
QR codes are increasingly used in postal invitations to web surveys to facilitate participation. We experimentally tested how a QR code in the invitation letter affects participation in a push-to-web survey of the German family panel (pairfam). The ...
QR codes are increasingly used in postal invitations to web surveys to facilitate participation. We experimentally tested how a QR code in the invitation letter affects participation in a push-to-web survey of the German family panel (pairfam). The ...