Can Powerless Consumers Achieve Happiness Through Luxury Compensatory Consumption? Exploring the Roles of Self-Esteem and Materialism
Clothing and Textiles Research Journal
Published online on June 16, 2025
Abstract
Clothing and Textiles Research Journal, Volume 44, Issue 2, Page 195-210, April 2026.
Based on terror management theory and psychological reactance theory, this study determines the impact of powerlessness on consumers' luxury compensatory consumption and happiness and investigates the mediating role of self-esteem and moderating effect of ...
Based on terror management theory and psychological reactance theory, this study determines the impact of powerlessness on consumers' luxury compensatory consumption and happiness and investigates the mediating role of self-esteem and moderating effect of ...