Waging war on feminism through jiaoqi discourse: Chinese tradwife influencers on Douyin
China Information: A Journal on Contemporary China Studies
Published online on November 06, 2025
Abstract
China Information, Ahead of Print.
Today, the ‘tradwife’ (traditional wife) aesthetic, often embodied by female influencers who celebrate returning to the domestic sphere, has gained popularity across Euro-American societies. Mirroring this phenomenon, a comparablejiaoqi(娇妻, meaning ...
Today, the ‘tradwife’ (traditional wife) aesthetic, often embodied by female influencers who celebrate returning to the domestic sphere, has gained popularity across Euro-American societies. Mirroring this phenomenon, a comparablejiaoqi(娇妻, meaning ...