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Waging war on feminism through jiaoqi discourse: Chinese tradwife influencers on Douyin

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China Information: A Journal on Contemporary China Studies

Published online on

Abstract

China Information, Ahead of Print.
Today, the ‘tradwife’ (traditional wife) aesthetic, often embodied by female influencers who celebrate returning to the domestic sphere, has gained popularity across Euro-American societies. Mirroring this phenomenon, a comparablejiaoqi(娇妻, meaning ...