The Ukrainian meme machine: digital diplomacy and ‘quantum humour’
European Journal of International Relations
Published online on October 23, 2025
Abstract
European Journal of International Relations, Volume 32, Issue 3, Page 768-797, September 2026.
Amid the ongoing Russian invasion, Ukrainian state-affiliated actors have increasingly employed humour – particularly in the form of memes – as a strategic instrument of digital diplomacy targeting Western audiences. This article examines how memes ...
Amid the ongoing Russian invasion, Ukrainian state-affiliated actors have increasingly employed humour – particularly in the form of memes – as a strategic instrument of digital diplomacy targeting Western audiences. This article examines how memes ...