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Rethinking polysemy and negotiated reading of gender representation in television dramas

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European Journal of Cultural Studies

Published online on

Abstract

European Journal of Cultural Studies, Volume 29, Issue 4, Page 629-648, August 2026.
This article delves into the intricacies of audience reception, exploring how viewers engage with and interpret the diverse and conflicting meanings presented in television dramas. Building on encoding/decoding models, it examines negotiated reading ...