Motherhood curated: A content analysis of momfluencer representations by audience size
European Journal of Communication
Published online on January 27, 2026
Abstract
European Journal of Communication, Volume 41, Issue 3, Page 226-246, June 2026.
This study presents findings from a quantitative content analysis of 975 German momfluencer Instagram accounts, exploring how motherhood is portrayed in the context of the platform economy. Grounded in a social constructivist perspective the analysis ...
This study presents findings from a quantitative content analysis of 975 German momfluencer Instagram accounts, exploring how motherhood is portrayed in the context of the platform economy. Grounded in a social constructivist perspective the analysis ...