The Impact of Comparative Moral Superiority on Protagonist Appeal
Published online on July 24, 2024
Abstract
Communication Research, Volume 53, Issue 4, Page 478-507, June 2026.
Four studies examine the appeal of protagonists who aresometimesimmoral in real-world (Studies 1 & 2) and fictional (Studies 3 & 4) settings. In both, character appeal is influenced by the combination of moral/immoral behaviors a protagonist performs ...
Four studies examine the appeal of protagonists who aresometimesimmoral in real-world (Studies 1 & 2) and fictional (Studies 3 & 4) settings. In both, character appeal is influenced by the combination of moral/immoral behaviors a protagonist performs ...