Social Media’s Transformative Impact on Chinese Gen-Z Girls’ Gratifications in Physical Activity
Published online on December 06, 2025
Abstract
Communication & Sport, Volume 14, Issue 3, Page 1180-1200, June 2026.
Anchored in uses and gratifications theory, this study investigates how social media is reshaping Chinese Gen Z youths’ interpretations of the long-held cultural belief that girls should not participate in sport or physical activities. As Part of a ...
Anchored in uses and gratifications theory, this study investigates how social media is reshaping Chinese Gen Z youths’ interpretations of the long-held cultural belief that girls should not participate in sport or physical activities. As Part of a ...