Self-Branding of Women Olympic Athletes on Instagram: An Analysis of Post-Feminism and the Socio-Political Context of Türkiye
Published online on December 27, 2025
Abstract
Communication & Sport, Volume 14, Issue 3, Page 1159-1179, June 2026.
With the momentum of the TOKYO Olympics, there has been an increase in corporate, media, and business interest in women athletes and sports events. Using reflexive thematic analysis (RTA), we examine the visual and verbal content of Instagram posts from ...
With the momentum of the TOKYO Olympics, there has been an increase in corporate, media, and business interest in women athletes and sports events. Using reflexive thematic analysis (RTA), we examine the visual and verbal content of Instagram posts from ...