Mega-Event Media Consumption in a Changing Landscape: A Meta-Analysis of U.S. Summer Olympic Audiences, 2008-2024
Published online on April 15, 2026
Abstract
Communication & Sport, Ahead of Print.
This longitudinal study examines media consumption in the United States during five Summer Olympics (2008-2024) to understand how preferences, routines, and structural factors shape Olympic engagement across TV and digital platforms. Results indicate that ...
This longitudinal study examines media consumption in the United States during five Summer Olympics (2008-2024) to understand how preferences, routines, and structural factors shape Olympic engagement across TV and digital platforms. Results indicate that ...