The Local Perspective: Regional Television Framing of Name, Image, and Likeness

Chris Corr, Molly Harry, Sarah Stokowski, Brandon Boatwright, Department of Educational , Organizational Leadership Development, Clemson University, Department of Sport Management, University of Florida, Department of Communication, Clemson University

Communication & Sport

Published online on May 05, 2025

Abstract

Communication & Sport, Volume 14, Issue 4, Page 1544-1569, August 2026.
As name, image, and likeness (NIL) continues to be a fixture within conversations surrounding collegiate athletics, the present study sought to examine the manner in which local television media in the United States framed NIL during news broadcasts. ...