Connecting Through Fear of Missing Out (FoMO): Social Media Involvement and Team Identification Among Sports Fans

Soyon Michelle Choi, Natalie Brown-Devlin, Eunjoo Jin, School of Advertising , Public Relations, Moody College of Communication, UT Center for Sports Communication , University of Texas at Austin, Department of Media and Communication, College of Social Sciences, Inha University, South Korea

Communication & Sport

Published online on May 29, 2025

Abstract

Communication & Sport, Ahead of Print.
This study explores how FoMO fosters sports fan attachment and enhances team identification in the context of online sports fandom. Grounded in social capital theory and social identity theory, this paper investigates how sports fans’ experiences with ...