“Let it Kick You Forward” and Health Promotion: Coach Kay as a Hero in Cancer Fundraising
Published online on June 25, 2025
Abstract
Communication & Sport, Volume 14, Issue 4, Page 1712-1732, August 2026.
Health promotion sporting events have increased fundraising and promoting awareness for many conditions. While a variety of causes are connected to sports via Corporate Social Responsibility (CSR), those linked to a specific person can bring even more ...
Health promotion sporting events have increased fundraising and promoting awareness for many conditions. While a variety of causes are connected to sports via Corporate Social Responsibility (CSR), those linked to a specific person can bring even more ...