Understanding Chinese Weibo Users’ Frames of the LGBTQ+ Athletes During the 2024 Olympic Games: A Content Analysis
Published online on July 28, 2025
Abstract
Communication & Sport, Volume 14, Issue 4, Page 1622-1642, August 2026.
Guided by framing theory (FT) and moral foundations theory (MFT), this study investigated Chinese Weibo users’ social media posts (N= 598) about LGBTQ + athletes, focusing on: (1) the prevalent valence of the posts about LGBTQ + athletes, (2) the ...
Guided by framing theory (FT) and moral foundations theory (MFT), this study investigated Chinese Weibo users’ social media posts (N= 598) about LGBTQ + athletes, focusing on: (1) the prevalent valence of the posts about LGBTQ + athletes, (2) the ...