Refashioning Post-Cosmopolitan China: A Critical Discourse Analysis of Prada’s Use of China Women’s National Football Team Athletes as Brand Embodiments
Published online on September 12, 2025
Abstract
Communication & Sport, Ahead of Print.
In this study, we examine Prada’s 2024 social media advertising campaign featuring the Chinese women’s national soccer team, analyzing the intersection of popular nationalism, consumer culture, and sportsbased luxury branding in China’s evolving ...
In this study, we examine Prada’s 2024 social media advertising campaign featuring the Chinese women’s national soccer team, analyzing the intersection of popular nationalism, consumer culture, and sportsbased luxury branding in China’s evolving ...