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Toward a Measurement Tool for Sports Diplomacy in the News: The Case of the FIFA World Cup Qatar 2022

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Communication & Sport

Published online on

Abstract

Communication & Sport, Ahead of Print.
Using a 12-months-long constructed week sampling strategy, this study relied on a dataset of 456 media articles about the 2022 FIFA World Cup to take an initial step toward operationalizing the concept of sports diplomacy. A preliminary measurement ...