Neural Effects of Suspense and Surprise in Sports Media

Travis Richardson, Grant Chesbro, Lisa De Stefano, Rebecca Larson, Michael Wenger, Daniel J. Larson, Institute of Sports Science, University of Tübingen, Department of Health and Exercise Science - Sport, and Exercise Data Analytics Lab, University of Oklahoma, Division of Child and Adolescent Psychiatry, Cincinnati Children, s Hospital Medical Center, Department of Psychology, University of Oklahoma

Communication & Sport

Published online on February 03, 2026

Abstract

Communication & Sport, Ahead of Print.
Studies focusing on brain imaging (EEG), neuromarketing, sports, and suspense and surprise have all been executed in limited combinations; however, no apparent studies combine all these aspects with sport media viewing. This study used EEG to measure ...