Hybrid Identity in Motion: Eileen Gu’s Cross-Platform Visual Self-Presentation on Weibo and Instagram

Zituo Wang, Jiayi Zhu, Annenberg School for Communication and Journalism, University of Southern California, Los Angeles, School of Culture and Communication, The University of Melbourne

Communication & Sport

Published online on January 19, 2026

Abstract

Communication & Sport, Ahead of Print.
This study investigates the cross-cultural visual self-presentation of skier Eileen Gu, a U.S.-born athlete who migrated competitively to represent China at the Beijing 2022 Winter Olympics. While previous scholarship has examined how sports media ...