How to Calm the Storm and Recover Reputation? A fsQCA Analysis of Public Relations Effectiveness in Sports Organizations

Yuxi He, Shu Yang, Zepei Wang, Ke Zhang, Aocheng Zhou, Yu Zou, State Key Laboratory of Media Convergence and Communication, Communication University of China, School of Journalism and Communication, Tsinghua University, National Broadcast Media Language Resources Monitoring , Research Center, Communication University of China, School of Broadcasting and Anchoring, Communication University of China

Communication & Sport

Published online on February 26, 2026

Abstract

Communication & Sport, Ahead of Print.
In recent years, the growing frequency of negative events in global sports has made crisis communication a critical issue for maintaining the credibility of sports organizations. Drawing on the Situational Crisis Communication Theory (SCCT) and employing ...