Between Opportunity and Scrutiny: Female Winter Olympians Navigating Sports Mediatization
Published online on December 04, 2025
Abstract
Communication & Sport, Ahead of Print.
This study applies mediatization theory to examine how female Winter Olympians experience and negotiate media interactions in an era of rapid transformation in sports communication. Through in-depth, semi-structured interviews with 10 female winter ...
This study applies mediatization theory to examine how female Winter Olympians experience and negotiate media interactions in an era of rapid transformation in sports communication. Through in-depth, semi-structured interviews with 10 female winter ...