The Persuasive Power of Signals: How Narratives, Fundraising Model, and Number of Borrowers Drive Success in Lending-Based Prosocial Crowdfunding
Business & Society: Founded at Roosevelt University
Published online on November 20, 2025
Abstract
Business & Society, Ahead of Print.
Crowdfunding has emerged as a significant alternative financing source, drawing the attention of scholars, practitioners, and policymakers. This study examines the success factors in lending-based prosocial crowdfunding (LBPSC), a model that integrates ...
Crowdfunding has emerged as a significant alternative financing source, drawing the attention of scholars, practitioners, and policymakers. This study examines the success factors in lending-based prosocial crowdfunding (LBPSC), a model that integrates ...