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The Ripple Effect of Reputation Spillover: How Corruption Fugitives Shape Consumer Perceptions of Fugitives’ Host Countries and Their MNEs?

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Business & Society: Founded at Roosevelt University

Published online on

Abstract

Business & Society, Ahead of Print.
The relocation of corruption fugitives raises an important question: how does their presence in host countries affect the brand credibility of multinational enterprises (MNEs) from those destinations? Drawing on the reputation spillover perspective, this ...