A Netnographic Analysis of Media Framing on Malaysia’s Tobacco Generation End Game
Asia-Pacific Journal of Public Health
Published online on March 22, 2026
Abstract
Asia Pacific Journal of Public Health, Ahead of Print.
The Generation End Game (GEG) policy in Malaysia aims to establish a smoke-free generation and has prompted substantial media attention. This qualitative cross-sectional study employed a netnographic approach to analyse Malaysian online news articles ...
The Generation End Game (GEG) policy in Malaysia aims to establish a smoke-free generation and has prompted substantial media attention. This qualitative cross-sectional study employed a netnographic approach to analyse Malaysian online news articles ...