Audience Entanglement: How Independent Creative Workers Experience the Pressures of Widespread Appeal on Digital Platforms
Administrative Science Quarterly
Published online on December 18, 2025
Abstract
Administrative Science Quarterly, Volume 71, Issue 1, Page 215-260, March 2026.
Creative workers often seek a substantial audience for their work. Our findings reveal that a new struggle begins once they attain one. Existing theory fails to account for how creators conceive of and manage the relationship with their audience once ...
Creative workers often seek a substantial audience for their work. Our findings reveal that a new struggle begins once they attain one. Existing theory fails to account for how creators conceive of and manage the relationship with their audience once ...