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Comparative Efficacy of Preventative Inoculation Treatments and Reactive Mortification Defending Against Political Debate Attacks

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Journal of Language and Social Psychology

Published online on

Abstract

Journal of Language and Social Psychology, Ahead of Print.
Tests comparing inoculation theory's preemptive refutation and image repair theory's reactive mortification in political scandals have indicated that the two monotherapies for crisis management are as effective as each other and perform equally well in ...