From the agora to the algorithm: Aristotle’s rhetoric as a theoretical framework for understanding social media persuasion
Published online on January 22, 2026
Abstract
Theory & Psychology, Ahead of Print.
Historically, media have been one of the key networks of power and influence in societies largely as a consequence of their utility in channelling information flows and, in doing so, persuading populations. However, the rapid expansion of social media ...
Historically, media have been one of the key networks of power and influence in societies largely as a consequence of their utility in channelling information flows and, in doing so, persuading populations. However, the rapid expansion of social media ...